There are items in our homes that do a majority of the heavy lifting, and yet earn little attention. The humble bath towel is one of those items. It’s easily overlooked, it does the job and is forgotten until needed again tomorrow. But a quality bath towel can be a luxurious item, a bright spot in your daily routine.
Whether you shower in the morning or the evening, wrapping yourself up in a plush terry towel is a physical joy we all deserve. The disappointing towel, one that doesn’t absorb well, is scratchy and even threadbare (shock!), is too often given hanging space in our bathroom. We ply ourselves with beautiful face creams and invest in body wash that elevates the spirit, and then we deny ourselves the simple pleasure of using a towel that just feels great.
2025’s TOP QUALITY BATH TOWELS IN AUSTRALIA
- The best cotton bath towels (click here)
- The best Turkish cotton bath towels (click here)
- The best Egyptian cotton bath towels (click here)
- The best linen bath towels (click here)
You might also like: How to make your towels last longer
The best cotton bath towels
01
Two-Toned Bath Towels (Set of Two)
$140, Bed Threads
Bed Threads are best known for their luxurious linen and organic cotton bedding sets, but we think their plush bath towels deserve just as much love. With a dense two-ply construction, impressive absorbency, and a versatile reversible design, these two-toned bath towels would make a luxurious addition to any bathroom. The hardest part? Choosing which bold colourway you want to take home.
Sizes: Hand Towel, Bath Towel, Bath Sheet
Colours: Crème & Turmeric (pictured), Terracotta & Pink Clay, Forest & Sage, Cacao & Lagoon
Materials: 100% long-staple, ring-spun cotton
Key features:
- 650GSM
- Dense & plush feel
- Plush, two-ply yarn construction
- Quick-drying absorbency & durability
- Reversible design
- Size: 70cm x 140cm
More from Bed Threads
Cacao & Lagoon Two-Toned Hand Towels
$80 at Bed Threads
Forest & Sage Two-Toned Bath Sheets
$180 at Bed Threads
02
Bambi Stripe Towels, Burgundy, Warm White and Pink Lotus Stripe
From $30, Sheet Society
Towels should be made with longevity in mind, and the team behind Sheet Society understands that better than most. Their Bambi Striped Towel Set is made from 100% combed cotton fibres for luxurious softness and natural strength. The versatile stripes add a vintage flair, while the burgundy colourway offers a timeless appeal. Designed with a low-twist for added softness and high absorbency, these towels are made to last you for years to come.
But don’t just take it from us; this set currently boasts a 4.8-star average rating, with one happy customer writing, “Heaven wrapped up in a towel. Could not be any better. 100 stars.”
Sizes: Hand Towel, Bath Sheet
Colours: Bambi Stripe (pictured), White, Warm White, Biscuit, Mustard, Burgundy, Sage, Hunter Green, Charcoal, Hunter Green & Mint Stripe, Poppy Multicolour Stripe, Gigi Pink Stripe, Sky & Warm White Print, Boden Geo Print, Hibiscus Print.
Materials: 100% combed cotton
Key features:
- 600GSM
- Made from 100% combed cotton fibres
- Smooth sateen hem
- Different stripe colours on each side.
- Size: 165cm x 85cm
More from Sheet Society
Tommy Cotton Sage Towel Set,
from $30 at Sheet Society
Tommy Cotton Burgundy Towel Set,
$30 at Sheet Society
03
Aven Stripe Towel Collection in Skylight
From $10.99 (was from $17.99), Sheridan
Pair this playful colourway from Sheridan with complementary shades to give your bathroom a pop of interest and texture. The eye-catching yarn dyed stripe brings a sophisticated edge to your colour scheme, and can either be lightened up with whites or made more moody with charcoal bath mats and face towels.
You can also find these towels on Myer’s website, where they boast a 4.8-star average rating from over 50 reviews. One of which, titled ‘Perfect Towels,’ states, “These are the softest towels ever! And they look beautiful in my bathroom. No notes.”
Sizes: Hand Towel, Bath Towel, Bath Sheet, Bath Mat, Face Washer
Colours: Skylight (pictured), Graphite, Vapour, Indigo, Lilac, Green Olive, White, Limestone, White Stripe, Rain Stripe, Relish.
Materials: 100% cotton terry
Key features:
- Crafted with Hygro technology & zero twist
- Plush mid-weight feel
- Designed in Australia
- Made in India
More from Sheridan
Aven Stripe Towel Collection in Green Olive,
from $10.79 at Sheridan
Aven Stripe Towel Collection in White,
from $10.79 at Sheridan
04
Morgan & Finch Boston Bath Towels in Silver Grey
From $7.95 (from $6.95 for members), Bed Bath N’ Table
These simple, classic rib towels have no borders, and their silver grey colour makes them a perfect addition to any bathroom design. This is the perfect towel for a highly patterned bathroom; a place where the bold terrazzo or mosaic tiles already do all the talking. However, this contemporary style is available in a variety of colourways, should you want to branch out.
Better yet, these pure combed cotton towels have a full appearance, especially after washing and tumble drying, and the price point can’t be beaten. If you’re looking for an affordable option that adds a spa-like element to your post-shower routine, these are the towels for you.
Sizes: Bath Towel, Bath Sheet, Hand Towel, Face Washer, Bath Mat
Colours: Silver Grey (pictured), White, Granite, Eucalyptus, Ink, Bluestone, Sage Green, Stillwater Blue
Materials: Pure combed cotton
Key features:
- Durable & absorbent
- Rib texture
- Plush & full appearance
- Borderless design
- Size: 68cm x 137cm
05
Sheridan Austyn Bath Towels in Coal
From $14.99, Sheridan Outlet
If a terribly fluffy down is not your thing, these textured quality towels from Sheridan are a perfect option. They come in plenty of contemporary colours (we love this moody Coal colourway) and they wash extremely well. No pilling, pulling, or generally looking shabby after a tumble in your laundry. There is a quality feel to the material; after all, it’s 100 per cent 600 gsm cotton. There’s a whole range to match, making it the perfect option for a bathroom overhaul or as a gift for a loved one who likes the good things.
With an average rating of 4.3 stars, the Austyn towels are an investment you can feel confident about. Sonia, who left a 5-star review, writes, “The colour is beautiful and adds a lovely touch to my bathroom decor. Performance-wise, they’re fantastic—super absorbent and soft against the skin. After several washes, they still look and feel like new, maintaining their plushness without any fading.”
Colours: Coal (pictured), White, Storm, Midnight, Silver, Wisteria, Bluebird, Palm, Corsage.
Size: Hand Towel, Face Washer, Bath Towel, Bath Sheet, Bath Mat
Materials: 100% cotton
Key features:
- 850 GSM
- Made from 100% cotton
- Unique texture and high absorbency
- Tear-away label
- Made in China
The best Turkish cotton bath towels
06
European Sophia Cabernet & Misty Rose Turkish Cotton Towel Range
From $19.94 (usually $29.99), Adairs
If you’re looking for a way to incorporate Fun Haus decor (also known as one of our favourite 2026 trends) into your home, these bath towels are the perfect investment. Incredibly soft, super absorbent, and oh-so pleasing to the eye, they’re bound to elevate your bathing experience and your bathroom aesthetic.
And if the red is a tad too bold for your household, try opting for one of the other, more muted colourways; just because you love a neutral shouldn’t mean you have to miss out on beautifully designed towels. With this in mind, we don’t need yet another reason to love this set; the fact that they’re currently on sale is simply the icing on the cake
Sizes: Hand Towel, Bath Towel, Bath Sheet
Colours: Cabernet & Misty Rose (pictured), Green Tea & French Blue, Antique Pink & Pear, Spinach & Bran
Materials: Turkish cotton
Key features:
- 650GSM
- Tassel edge detailing
- Different stripe colours on each side
- Made in Turkey
- Size: 69cm x 137cm
The best Egyptian cotton bath towels
07
Heritage Organic Bath Towel in Sage
From $12, Myer
The colour green is timeless, versatile, and trans-seasonal, offering both an earthy hue and a pop of colour to any space. Crafted in eight different colourways, these organic bath towels from Heritage are made from luxurious Egyptian cotton and feature a high-comfort finish. It’s high quality fabrication is buttery soft, providing constant comfort after every wash. Add a hand towel, bath mat and bath sheet to complete the set.
This particular set is very popular, too; with over 279 reviews on Myer, and an average rating of 4.6, it’s safe to say they’re a crowd favourite. One satisfied customer writes, “Excellent quality towels. They’re soft, absorbent, and feel really comfortable on the skin. After washing, they still stay fluffy and don’t lose shape. Great value for money, highly recommend.”
Sizes: Hand Towel, Face Washer Pack, Bath Towel, Bath Sheet, Bath Matt
Colours: Sage (pictured), Dark Coal, Winter White, Silver, Light Blue, Indigo, Forest Green
Materials: Egyptian cotton
Key features:
- Available in 8 colours
- High-quality, high-comfort finish
- Soft and luxurious feel
- Size: 69cm x 137cm
08
KOO Egyptian Towel Collection in Linen
From $16 (from $8 for members), KOO
If you’re looking for exceptional softness and luxury every time you step out of the shower, these Egyptian towels from KOO are worth considering. And if you’re not sold on this linen colourway, there’s likely a fitting alternative for your space; the collection comes in thirteen classic colourways, each with a 550GSM weight, and great absorption.
You don’t have to compromise on style in order to enjoy high-quality towels, and this set is proof. One reviewer writes, “Lovely soft thick towels. Not too much shedding of fluff compared to others I have bought,” and another adds, “Good value. Vibrant colours. Fast delivery. Good service.”
Sizes: Hand Towel, Face Washer, Bath Towel, Bath Sheet, Bath Mat
Colours: Linen (pictured), Charcoal, Coast, Atlantis, Denim, Dusty Pink, Emerald, Mink, Red, Seafoam, Silver, Violet, White.
Materials: Egyptian cotton
Key features:
- 550GSM
- Available in 13 colourways
- Crafted from high-quality Egyptian cotton
- Quick moisture absorption
- Size: 139cm x 69cm
The best linen bath towel
09
Pure Linen Towel Bundle
from $100, Cultiver
A towel so luxe and soft that you might wonder what you’ve been doing up until now. This set is not the most robust in the linen cupboard; it needs to be treated well, or it gets in a bit of a mood. However, it’s decadently buttery in feel, owing to a 550gsm terry weave, and each of the three colourways can effortlessly slot into any home; no need to think too hard about styling.
Need some extra reassurance? Simply turn to the reviews, where over 414 customers have left perfect, 5-star ratings. One linen enthusiast writes, “Linen towels are so absorbent, and they dry so fast (at least in the desert and the mountains), and they feel really good to dry off with, ” later adding, “These particular ones (and I have tried several) are the best. Wash them, abuse them, they only get better. Totally worth it!! But don’t expect a big plush loft — these are thin and very absorbent and feel really good on your skin.
Colours: Natural (pictured) Forest, Pebble
Materials: 100% European flax linen
Key features:
- 550GSM
- Made from 100% European flax
- Soft on sensitive skin
- Quick drying
- OEKO_TEX certified
What to look for when towel shopping
The best quality bath towels are made from fabric that’s designed to last, that feels good on the skin, no matter the battering we give it in the washing machine and tumble dryer.
“100% cotton quality towels will truly last, so you won’t need to replace your towels more than you should,” says Hayley Worley, founder and creative director of Sheet Society. “When it’s time to look for towels, you want to make sure you consider the quality, comfort, absorbency and durability.”
The best bath towels are functional – yep, they dry us – but they also envelop us. They wrap without clinging, they leave no trace of fluff behind, they dry promptly and look as good on day one-hundred as they did on day two. We want a bath towel that looks gorgeous, or at least lovely, and that offers that feeling of luxury every time.
We’ve cut out the polyester, the riff raff. Here are the best quality bath towels to shop for in Australia right now.
What is considered a good quality towel?
When looking for a good quality towel, there are few things to consider. The material in which it is made from and its thickness (GSM). The higher the GSM, the higher-quality and more durable it is. As mentioned, Egyptian cotton is generally known as the best quality of cotton, however, it ultimately comes down to your personal preference.
Other elements such as quality stitch-work (i.e. no loose ends) are also key indicators of the quality of your bath towel.
“You should also look out for OEKO-Tex Certification, meaning the product is free from any harmful substances and is safe for your skin,” adds Hayley.
Are expensive towels worth it?
Cheap gets cheap, they say. And often the more you spend on something the higher your expectations that you will get something for the extra dosh. Sadly that’s not always the case. Our list of quality bath towels are not all expensive, but all are good. Avoid polyester in your towels (and wherever you can in life if quality is what you are after). It’s not good on your skin, will shed microplastics, and natural will always feel better in the long term.
What material is best for bath towels?
Most towels – bath towels especially – are made from cotton. “Cotton is the perfect material for towels in the Australian climate. The long fibres of combed cotton give a luxuriously soft feel that is absorbent and gets you dry, fast. Investing in 100% cotton quality towels will truly last, so you don’t need to replace your towels more than you should,” says Hayley. However, the type of cotton you choose is crucial if you want plush spa-like towels.
Below, are the main types of cotton normally found in bath towels that are worth familiarising yourself with.
Organic cotton towels
As the name suggests, organic cotton is made sans the use of any harmful chemicals, pesticides or fertilisers. Organic cotton is also very environmentally friendly in its production – plus, they are soft, strong and perfect for those with sensitive skin.
Egyptian cotton towels
Considered one of the highest qualities of cotton is Egyptian cotton. Egyptian cotton is handpicked in the sourcing process and boasts the longest and finest staples to produce the plushest towels one will touch. If you’re looking to wrap yourself in luxury, bath towels made from Egyptian cotton are a no-brainer.
Turkish cotton towels
Turkish cotton towels are reliably good quality. Crafted from cotton sourced only from the Aegean region, Turkish cotton has extra-long fibres that are stronger and smoother than traditional cotton threads. Therefore, Turkish cotton towels will survive daily use and regular washing for years, and are incredibly plush.
Though, there’s no material that reigns supreme – as it is all up to personal preference – it is safe to say that Egyptian cotton is generally regarded as the highest quality of cotton. As a result, Egyptian cotton towels are a luxurious addition to any bathroom. However, opting for cotton towels is a great entry point and allrounder.
How often should towels be replaced?
If you’re looking for a towel that will last more than one season, go for the best quality you can afford. “Investing in quality towels made with premium cotton and continually taking proper care will help you maintain your towels’ condition for the long haul,” notes Hayley. Generally, a bath towel should last you a good two to five years, depending on the material and frequency of use. Signs that a towel may be on its last legs include thinning or frayed fabric, lack of absorbency and an unpleasant smell.
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