The most anticipated new launch of the year has finally arrived in Australia: Ikea’s collaboration with cult Danish company Hay.
The new collection of basics, entitled Ypperlig (Swedish for excellent), offers the refinement and sophistication of Hay design at accessible Ikea prices.
Spanning a wide variety of products, from larger pieces such as sofas to smaller items like stationery accessories, prices start at just $3.99.
“From the start, we were very clear with Ikea that we wanted this collaboration to be true to Ikea, meaning honest and substantial products at an affordable price that could be around for a long time,” explains Mette Hay, co-founder of Hay.
The Ypperlig collection is now available at Ikea. Click here to see an Ikea icon transformed and here for our top 10 buys.
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